//BUILDING YOUR SOCIAL BRAND

My name is Daisy Ricks, I’m 36 years old, and I’ve been blogging for over 13 years—practically since the dawn of internet blogs—under the name The Mandarine Girl. Since 2013, I’ve been running TMG full-time and have had the privilege of collaborating with a diverse range of national and international agencies and brands. My partners have included everything from innovative start-ups to global corporations like eBay, Telekom, Lidl, and Zalando.

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What unites all of these collaborations? A shared understanding of the growing importance of social media in today’s world and its crucial role in branding, fostering customer loyalty, and driving revenue. Platforms like Instagram offer businesses an unparalleled opportunity to reach large audiences, build loyal followings, and showcase their brand on a global stage.

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With over 13 years of experience in the digital space, I’ve developed deep expertise in online and influencer marketing, on- and off-page SEO, and professional content creation.

Throughout my career, I’ve helped clients effectively connect their brand and products with their target audience. My campaigns—whether on my blog or Instagram—have driven valuable traffic to clients' websites and social media accounts. Additionally, I’ve created high-quality visual and written content tailored to clients’ platforms and supported them in successfully distributing it with carefully crafted strategies. These efforts have consistently boosted their online reach and amplified their digital success.